The UFC continues to outdo itself.
The number of ways to view a pay-per-view offering from the leading mixed martial arts promotion in the world continues to grow. You can order from your cable provider, stream online via popular destinations such as Yahoo and they've even started using social media giant Facebook to air free prelims.
Now they've officially upped the ante.
The organization today announced a partnership with NeuLion, Inc. to launch a new service that will provide fans with an interactive way to view live events. The website is already up and running but prior to UFC 126, the first event to officially offer the service, fans can preview the various features offered with a free demo look at round one of Frankie Edgar vs. Gray Maynard from UFC 125.
The website is aptly named UFC.TV. Company President Dana White commented via press release:
"Fans are always asking for more ways to get closer to the action and NeuLion's capabilities allow us to deliver. With this technology, fans have ultimate access during our events and can control camera views, audio and score the bouts along with other fans."
Sounds good, right? Well, there's a lot more, including a video preview after the jump.

This has the potential to be a groundbreaking venture by a company that is always looking for new ways to please its ever growing fanbase. NeuLion Chief Executive Officer Nancy Li believes they will gain even more with this partnership:
"We are pleased to be working with the UFC and our new partnership will bring fans a whole new set of products and services. Whether online or mobile, fans can stay connected to UFC like never before. Granting UFC fans the most immersive experience yet, we are excited to be a part of the next step in their digital expansion."
So how exactly is this going to be an "interactive experience?"
During live events, fans will have the ability to control the audio and video feed. You will be able to view the pay-per-view in broadcast quality with features such as quad view, picture-in-picture and even live chat with friends. You can even score the bouts yourself too.
As previously stated, the service will launch officially on Feb. 5 for the highly anticipated UFC 126 in Las Vegas, Nevada. The event will feature an exciting main event pitting Anderson Silva vs. Vitor Belfort, not to mention a couple of potential slobberknockers in Forrest Griffin vs. Rich Franklin and Ryan Bader vs. Jon Jones.
Sounds like perfect timing. Anyone sold enough to give it a try?