“Use absence to increase respect and honor. Too much circulation makes the price go down: The more you are seen and heard from, the more common you appear. If you are already established in a group, temporary withdrawal from it will make you more talked about, even more admired. You must learn when to leave. Create value through scarcity.”
At the risk of sounding like the ever-classy evangelist, Pat Robertson, I would like to suggest that Brock Lesnar’s illness was in fact, a “blessing in disguise”—at least from a public relations standpoint.
Public relations (PR) by the way, is the practice of managing the communication between an organization and its publics, which would include the fans and the media.
Frankly, I wouldn’t even be bringing this up if not for the good news of Lesnar’s improved state of health and return to the UFC after a long and painful battle with diverticulitis. Thankfully, Lesnar is going to be back in the Octagon at a potentially greater level of improved health then when we last saw him beat Frank Mir to a pulp at UFC 100.
That Was Then
During his post-match celebration at UFC 100, after defeating Frank “Mr. Sportsmanship” Mir, Lesnar flipped off the entire crowd who had been booing him for his perceived “unsportsmanlike behaviour,” which included him taunting the beaten and bloodied, Frank Mir.
Personally, I didn’t think too much of it at the time, as it just seemed like a very emotional reaction to all of Mir’s pre-fight back-stabbing and disrespectful remarks.
A powerful lesson for Frank Mir, but unfortunately, it was an even more damaging lesson for Brock Lesnar.
Lesnar then made disparaging comments about the PPV’s primary sponsor, Bud Light, claiming that they would not pay him anything, and so he promoted Coors Light instead (am I the only one who found this funny?).
Lesnar then stated that he might even “get on top of [his] wife” after the show (c’mon fight fans…now that’s funny!).
He would later apologize for his actions in his post-fight press conference, where he held a bottle of Bud Light, but the media was anxious to jump all over Lesnar (presumably greater than Brock’s promise to jump all over his wife that evening) and the hatred was born.
“What kind of champion was this?” the media and fans began to ask.
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